The Keys to Success from a Top Woman in PR

February 8, 2019 | Jeannine Booton

On Friday, January 25th, I had the pleasure and honor of celebrating the achievements of my communication peers at the PR News’ 2019 Top Women in PR honoree luncheon in New York City. Held to recognize the bold women who are making an impact in the fields of PR and marketing, the day’s events spanned a brief history of public relations and the many women who made significant contributions in the industry’s early years, a keynote on knowing your value and learning through laughter from U.S. Marine Corps Major Justine Davie, and a lively – and thoughtful – awards presentation.

 

As part of the event, each honoree was asked to reflect on her past, sharing with the audience of aspiring PR pros her advice for finding success. The advice I had the pleasure to deliver to the audience was:

Seek out and surround yourself with those that possess a different set of skills and opinions. Through this, you will increase your breadth of knowledge, and discover and better appreciate what you, and you alone, bring to the table. You will also broaden your support system, and to succeed in anything you need people you can lean on, learn from, and laugh with.

Over the past 15 years of my professional career, I’ve learned so much from everyone I’ve worked with – from direct reports and peers to leadership and clients to partners. In particular, in these last 10 years at Agero, the people, the opportunities and the challenges have allowed me to grow both professionally and personally. And, as part of the hard-working, driven and mission-focused team at Agero, I have been lucky enough to find my work meaningful and gratifying – every day.

Let’s all strive to seek a diversity of opinions, grow our support system, and offer support to those around us.

For more advice from the multi-talented women present at the luncheon last month, I recommend reading PR News SVP and Group Publisher Diane Schwartz’s fantastic post.

 

Jeannine Booton | VP, Marketing

As Vice President of Marketing, Jeannine is responsible for driving Agero’s integrated corporate marketing and communications strategy, leveraging a unique combination of intelligent data and human touch to understand the needs and emotions of Agero’s audiences and create exceptional experiences. Jeannine works collaboratively across the business, meshing client services, product, legal, IT, HR and operations to transform Agero’s marketing organization, demonstrating passion, leadership, integrity and commitment to excellence. Before becoming VP in 2015, Jeannine held various other marketing roles across Agero since 2009. Prior to this, Jeannine supported marketing at G2 Technology Group, the Kessler Group and the Boston Neighborhood Network. Jeannine has a BS in Communication Studies from Northeastern University and an MA in Integrated Marketing Communications from Emerson College.