Lamborghini Awards Agero Customer Service Solution Contract

Expanded partnership provides a luxury customer experience with enhanced communication and faster response times

MEDFORD, Mass., August 1, 2017 – Agero, Inc., the largest B2B provider of roadside assistance services to automotive manufacturers and insurance providers in North America, announced today that it has been selected as the customer service provider for roadside assistance and consumer affairs for Automobili Lamborghini America, LLC., one of the world’s leading luxury automotive brands.

Automobili Lamborghini America’s selection of Agero expands the companies’ existing partnership, and reaffirms the luxury automotive organization’s commitment to customer service. Agero has successfully served leading automotive brands such as Lamborghini and Bentley for many years within both roadside assistance and consumer affairs. This track record is a key reason why Lamborghini decided to deepen its own partnership with the company.

“Lamborghini creates emotionally-connected, high performance sports cars, within which a luxury-style customer experience is essential,” said Alessandro Farmeschi, chief operating officer, Automobili Lamborghini America. “Our customers are our first priority and Agero’s proven ability to holistically handle both roadside and consumer affairs makes them a natural partner for us as we look to make our customers’ journey as easy and rewarding as possible. What makes Agero stand out is its ability to provide an immediate and positive impact with its excellent platform for faster response times in reaching out to customers and its streamlining of the communication process.”

Lamborghini is on a strong growth track, with new vehicle sales in North America having reached another sales record in 2016. The company plans to continue this momentum with the arrival of its third model, the URUS, Lamborghini’s super sport SUV slated to arrive in 2018. This growth is occurring in tandem with the company becoming more customer-centric by further leveraging real-time actionable driver data.

“Monitoring and measuring the outcome of all touch points throughout the customer journey will create the accountability that is key to improving the quality of the Lamborghini experience, and Agero is the ideal partner to help us make this happen,” said Farmeschi.

"A true luxury experience should provide customers with individualized and personal support at all times,” said Cathy Orrico, SVP, Agero. “Our proven ability to offer this level of service is what sets us apart from our competitors, and we are honored that Lamborghini has recognized this capability based on our existing relationship. We’re looking forward to delivering the elevated VIP customer experience Lamborghini owners deserve by presenting the driver with high-quality support and experiences at exactly the right moment in time.”

In addition to managing Lamborghini’s roadside assistance contact center duties, Agero will handle customer care, prospect care, event RSVP management, ownership research, data management, and reporting and insights.

About Agero
With over 40 years of experience, Agero is a leading provider of vehicle and driver safety, security and information services, including roadside assistance, consumer affairs and claims management services. The company protects 80 million vehicle owners in partnership with leading automobile manufacturers, insurance carriers and others. Managing one of the largest national networks of service providers, Agero responds to more than 10 million requests annually for emergency assistance. Agero’s award-winning solutions leverage advances in technology and information services to accelerate and enhance response to drivers' needs while strengthening customer loyalty. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit and follow on Twitter @AgeroNews.


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